In 2017 the BASEC Board agreed to expand and strengthen the management team. Combining years of cable industry and technical experience with new thinking from outside the industry, the management team is now well placed to deliver the Board's vision of a truly customer focused service with global reach.
Senior Management Team
Tony joined BASEC in November 2017 as Chief Executive. Prior to this, he worked as a strategy consultant providing financial, marketing and digital transformation to SMEs. Previous roles also include Group Marketing Director at ACAL plc, Managing Director at ACAL BFi UK and Director of e-business EMEAR for Epson. Tony was appointed by the BASEC Board to spearhead a customer focused strategy to drive growth worldwide. Tony holds an MBA in International Marketing Strategy, is an Associate of the Chartered Institute of Management Accountants and is a member of the Chartered Institute of Marketing.
Mark joined BASEC in June 2019. Mark brings with him a wealth of technical experience across leading cable manufacturers. Having held positions of Technical Sales Manager at Draka, Market Development Manager at Nexans, and most recently as Technical Manager at British Cables Company (previously BT Cables). In the past Mark has also held the position of non-executive director of BASEC. Holding a BSc in Chemistry & Management Studies. In his role at BASEC, Mark is focused on the overall technical policy, application and operation of BASEC’s testing, certification and related services, whilst growing technical capability and opportunities for the business.
Harpreet joined BASEC in October 2018, with experience of delivering marketing and sales activities for a number of technical and industrial sectors including: education, automotive, electrical maintenance, power, rail, facilities management, marine and oil & gas. Harpreet holds a BSc in Communications and Media. She has joined the team to grow international brand recognition; both direct to the BASEC customer base and to industry professionals from electrical specifiers to installers and end users.
Ian joined BASEC as Laboratory Manager in 2012. Ian has over 20 years’ experience in the cable industry. Ian started his career at BSI, progressing from a Technician in the Cables, Electronics & Lighting laboratories to Engineer and then Laboratory Manager in charge of Cables, Electronics, Complex Electronics, Medical Electronics, Electrical Accessories, EMC, Environmental, Fire Alarm Systems and Lighting & Photometric laboratories. Heading up a team of 20+ lab technicians and chemists at BASEC, the key challenges currently facing Ian are further developing the company’s testing capabilities in sectors such as Marine, Renewables and Oil & Gas, plus ensuring the smooth integration of new schemes and services.
Group Business Development Manager & Asia
Brian joined BASEC in October 2020. He holds over 28 years’ experience in the Wire and Cable industry across both the UK and Asia.
Brian started his career with BICC Cables in the UK and has held a number of senior technical and commercial positions with BICC General, Pirelli and Prysmian Cable & Systems.
For the last 24 years Brian was based in Asia supporting technical excellence, business development and sustainable growth within the Wire and Cable sector.
Natasha joined BASEC in November 2020. She holds over 20 years’ experience within the HR field and is a driven and highly motivated individual. With a passion for HR, committed to the success of people and the organisation, Natasha is focused on creating a positive, loyal and hard-working culture with an element of team building fun. Natasha is qualified from the Chartered Institute of Personnel Development (CIPD).
Natasha has a generalist background with experiences across a range of businesses and areas, including local government, employee benefits, automotive intelligent mobility, hospitality, fashion, logistics and aviation. Natasha’s experiences have enabled her to partner with the organisation on all aspects of HR, focusing on delivering success for recruitment, retention, pay and benefits, L&D, talent and succession planning, annual performance appraisals and salary reviews, creating and embedding compliance policies and procedures across multiple locations, as well as collaborating and informing the Senior Management on HR activities and initiatives.