Management Team

In 2017 the BASEC Board agreed to expand and strengthen the management team. Combining years of cable industry and technical experience with new thinking from outside the industry, the management team is now well placed to deliver the Board's vision of a truly customer focused service with global reach.

Senior Management Team

  • Tony Lioveri

    Tony Lioveri

    Chief Executive

    Tony joined BASEC in November 2017 as Chief Executive. Prior to this, he worked as a strategy consultant providing financial, marketing and digital transformation to SMEs. Previous roles also include Group Marketing Director at ACAL plc, Managing Director at ACAL BFi UK and Director of e-business EMEAR for Epson. Tony was appointed by the BASEC Board to spearhead a customer focused strategy to drive growth worldwide. Tony holds an MBA in International Marketing Strategy, is an Associate of the Chartered Institute of Management Accountants and is a member of the Chartered Institute of Marketing.

  • Mark Froggatt

    Mark Froggatt

    Technical Director

    Mark joined BASEC in June 2019. Mark brings with him a wealth of technical experience across leading cable manufacturers. Having held positions of Technical Sales Manager at Draka, Market Development Manager at Nexans, and most recently as Technical Manager at British Cables Company (previously BT Cables). In the past Mark has also held the position of non-executive director of BASEC. Holding a BSc in Chemistry & Management Studies. In his role at BASEC, Mark is focused on the overall technical policy, application and operation of BASEC’s testing, certification and related services, whilst growing technical capability and opportunities for the business.

  • Ian McGuinness

    Ian McGuinness

    Laboratory Manager

    Ian joined BASEC as Laboratory Manager in 2012. Ian has over 20 years’ experience in the cable industry. Ian started his career at BSI, progressing from a Technician in the Cables, Electronics & Lighting laboratories to Engineer and then Laboratory Manager in charge of Cables, Electronics, Complex Electronics, Medical Electronics, Electrical Accessories, EMC, Environmental, Fire Alarm Systems and Lighting & Photometric laboratories. Heading up a team of 20+ lab technicians and chemists at BASEC, the key challenges currently facing Ian are further developing the company’s testing capabilities in sectors such as Marine, Renewables and Oil & Gas, plus ensuring the smooth integration of new schemes and services.

  • Laura Jeffery

    Laura Jeffery

    HR Manager

    Laura joined BASEC in October 2021 as the HR Manager. Laura has a number of years’ experience in managing the HR function within a HR Generalist role and has gained a broad multi discipline of business knowledge across different business sectors.

    Laura is an Associate Member of the CIPD.

  • Kieran O'Brien

    Kieran O'Brien

    Certification and Compliance Director

    Kieran joined BASEC as Certification and Compliance Director in February 2021 and brings with him a wealth of experience from within the Testing, Inspection and Certification sector. Previously he has worked as Resourcing and Deployment Manager at Lloyds Register, Director and Operations Manager at Bureau Veritas and General Manager at TüV Rheinland. He has over 20+ years’ experience in the UK and Asia markets, with specific focus on product testing, certification, auditing and certification of QESH management systems.

    Kieran holds an MBA, Bachelor of Mechanical Engineering, Diploma in Corporate Finance, a NEBOSH general certificate and is qualified as a Lead Assessor.