Akram joins BASEC from Nexans, where he held the position of Technical Manager. He has also held similar technical positions during employment at both El Sewedy and Alfanar.

He brings with him a wealth of technical knowledge of overhead overhead, low voltage (LV), medium voltage (MV) and high voltage (HV) capabilities, which strengthen the BASEC presence.

Akram is based in the Dubai office and works closely with all regional teams to enhance customer support.

Joanne has been with BASEC for over 13 years and has seen the company transition into the global brand it is today.

Over the years she has worked cross-functionally throughout the business, starting off in the certifications team back in 2007. She then went on to work within accounting where she received her AAT Level 4 qualification. Joanne has now been managing the commercial team for over two years heading up the team as the Commercial Team Leader.

She works closely with all regional commercial managers to help deliver the commercial plan as well as supporting Customer Account Executives and Technical Sales Engineers to ensure BASEC continues to offer exceptional customer support.

Joined BASEC as Group Technical Engineer, with diversified experience in the cable industry. Sunnazeem brought with them specialist knowledge of technical and commercial support, sales, planning, and manufacturing.

Prior to joining BASEC, Sunnazeem worked as a Middle East Technical Engineer in the National Cables Industry for 3 years. Specific areas of experiences are low voltage and medium voltage, control cables, and wires design. Also, she worked on sales orders, enquiries, preparing technical offers and data sheets, manufacturing, and testing processes. Sunnazeem is a university graduate, holding B-Tech in Electrical Engineering.

Sunnazeem is based in the Dubai office and works closely with all regional teams to enhance customer support.

Mathew became the UK & Europe Commercial Manager in 2019 having been with BASEC for nearly three years. Having worked across multiple teams he can bring a holistic approach to his role benefiting the brand and customer.

Before BASEC Mathew worked at Nexans as a business development manager for 4 years. Having worked closely with the product end-user Mathew has a wealth of knowledge and strong industry experience.

Working closely with Marion, Jaya, and Charlotte his main objective is to deliver the commercial plan to grow business within the UK and Europe market and further strengthen the BASEC presence within the region. Additionally, Mathew is heading up the Registered Stockist Scheme to broaden the services BASEC has to offer and improve market surveillance of manufacturers samples.

Joining BASEC in June 2020, Jaya brings considerable technical and commercial experience in the construction industry. He previously worked for a building research, testing and certification body, where he led innovation projects and business growth in the UK, Europe and China.

Jaya graduated in Civil Engineering from Imperial College London and has conducted testing on buildings and civil infrastructures, such as underground tunnel linings and highway bridges. He has worked on the European Design Codes and the Construction Products Directive and has significant expertise in policies, regulations and standards.

Jaya is a qualified assessor for the CEEQUAL infrastructure standard, a BREEAM professional and holds a post-graduate diploma from the Chartered Institute of Marketing.

Marion is responsible for the day to day management of customer accounts and will work very closely with Mathew Sharman, your Regional Commercial Manager. As a seasoned customer service professional, Marion has over 15 years of experience from the aviation and communications technology sectors.

Marion prides herself in her listening and solution based skills. She is excited by technological advancements and supporting you to deliver a robust service.

Charlotte has over 7 years of B2B marketing experience and is focused on implementing campaigns to maintain and grow the brand in the UK and Europe region.

She works closely with the localised commercial teams with support from Harpreet Suree, to develop marketing communications that are tailored towards specific markets in the region.

Prior to joining BASEC, she gained experience across a variety of industries including FMCG manufacturing, bathroom products distribution and construction. This has involved coordinating a broad mix of digital and traditional marketing activity.

Is a graduate holding a diploma in Electrical Engineering. Merve worked as a cable design engineer at Demirer Kablo for 4 years.

Alongside her experience in low voltage, medium voltage, high voltage, and extra high voltage cable design, she has also been involved in tendering, quotation, manufacturing and testing processes.

Merve has knowledge of third party testing whilst working as a project engineer for TÜV Rheinland.

Joins as Regional Technical Manager – Africa and is based in Johannesburg. Tertius is familiar with BASEC having worked for many years at Aberdare cables as Quality Manager and more recently at ADC cables as Operations Executive. Tertius’ career in cable testing and manufacturing spans 29 years.

Tertius holds a management diploma in business sciences, is ISO 9001 qualified from SABS and is a Lean six sigma black belt. In joining the team, he further strengthens BASEC's geographic coverage. Especially in Africa where record infrastructure and renewable energy growth is expected over the next 10 years.

Nilesh joined BASEC in April 2021 as Regional Technical Manager – Middle East and North Africa.

He holds over 9 years’ experience in the wire & cable industry across the Middle East, Africa and Commonwealth of Independent States. With a techno-commercial profile, Nilesh holds a multi-dimensional work history ranging from cable design, sales, marketing and business development.

Having started his career with Power Plus Cables in the UAE as a Cable Design Engineer, since then Nilesh has held a number of technical and commercial positions across the cable industry at Nuhas Oman, KEI Industries and Polycab India.

Based in the Dubai office, he brings with him expertise in a variety of wire and cable types and the ability to apply commercial acumen, to further strengthen the BASEC presence within the region.

Joined the BASEC team with diversified experience in the electrical industry. Salman brought with him specialist knowledge of technical and commercial support, sales, marketing, engineering, and project management.

Prior to joining BASEC, he gained more than 10 years of experience of managing and developing key accounts across GCC, Pakistan & neighbouring countries while representing leading distributor and manufacturer.

Salman is based in the Dubai office and works with MENA Team to enhance the region.

Joins BASEC with over 14 years’ experience in the field of power cables design and quality. He has vast technical knowledge of designing and testing power cables, that together with his great communications skills will further strengthen presence and customer support within the region. Ashwin is based in the Dubai office and will work with Haroon Qteishat to enhance the MENA and Africa regions.

Berk has over 6 years experience in third party testing and certification, in relation to various power transmission devices including: cables, plugs, socket outlets and transformers.

Berk has a diploma in electrical engineering as well as project management experience in cable type testing, fire resistance testing and CPR for the Turkish markets.

Yusuf joined BASEC in 2021 bringing a wealth of technical knowledge.

With a strong electrical site engineering background, he has additional technical knowledge of both low voltage (LV) & medium voltage (MV),

He works closely with Berk Guney supporting the Turkey market to enhance customer support.

Charlotte has over 7 years of B2B marketing experience and is focused on implementing campaigns to maintain and grow the brand in the UK and Europe region.

She works closely with the localised commercial teams with support from Harpreet Suree, to develop marketing communications that are tailored towards specific markets in the region.

Prior to joining BASEC, she gained experience across a variety of industries including FMCG manufacturing, bathroom products distribution and construction. This has involved coordinating a broad mix of digital and traditional marketing activity.

Joined the BASEC team with a wealth of experience from the cable industry. His career spans over 28 years. Harold brought with him specialist knowledge from all aspects of the industry, from testing and quality control, to electrical cable design/engineering and commercial management.

He has extensive knowledge in the construction, utilities, renewables: solar, nuclear wind energy, oil gas and petrochemical sectors. Harold has built his career from working for prestigious brands including Ducab originally BICC UK and Tele-Fonika in senior management positions.

Based in India, he is focused on supporting cable compliance by driving increased levels of standardisation.

Joins BASEC with cable industry experience spanning the manufacturing, operations and sales departments. Melwyn has been involved with the development of systems designed to increase productivity and efficiency. Alongside this, he has helped to develop new business proposals, agreements, marketing and product launch materials.

Prior to joining BASEC, Melwyn worked for Ducab for 24 years and for Trinity College of London based in Mumbai.

Working alongside Harold D’Souza, he will work to grow regional presence in India through localised customer account management and technical support.

Alistair has over 15 years’ experience in the industry varying from renewable energy to now the cable industry, being his well-rounded expertise into the commercial team.

Working closely with the regional commercial managers he is responsible for the day to day management of customer accounts in MEAF, China, Asia, and India. As a commercially driven professional, Alistair thrives on achieving a mutually beneficial partnership with BASEC's valued clients, recognising the commercial significance and balance importance of strong business growth and proactive Account Management.