Akram joins BASEC from Nexans, where he held the position of Technical Manager. He has also held similar technical positions during employment at both El Sewedy and Alfanar.

He brings with him a wealth of technical knowledge of overhead overhead, low voltage (LV), medium voltage (MV) and high voltage (HV) capabilities, which strengthen the BASEC presence.

Akram is based in the Dubai office and works closely with all regional teams to enhance customer support.

Joanne has been with BASEC for over 13 years and has seen the company transition into the global brand it is today.

Over the years she has worked cross-functionally throughout the business, starting off in the certifications team back in 2007. She then went on to work within accounting where she received her AAT Level 4 qualification. Joanne has now been managing the commercial team for over two years heading up the team as the Commercial Team Leader.

She works closely with all regional commercial managers to help deliver the commercial plan as well as supporting Customer Account Executives and Technical Sales Engineers to ensure BASEC continues to offer exceptional customer support.

Tugce joined BASEC Group Limited (BASEC) as a Group Technical Engineer with experience in engineering, quality control and assurance.

Before joining BASEC, Tugce worked as an R&D Engineer and Quality Engineer/Manager in the cable industry for 3 years. Specific areas of experience are low voltage, CPR, wire, cable quality tests, cable standards, and ISO standards. Her role involves preparing a technical assessment of CPR quotes, the development of compounds, and business development. She is also working as a Lead Auditor. With previous Quality Assurance management experience, she audits BASEC stakeholders for compliance with BASEC requirements. Tugce has a master’s degree, holding a Master of Science in Chemical Engineering. Tugce is based in Turkiye and works closely with all regional teams around the world to enhance customer support.

Mathew became the UK & Europe Commercial Manager in 2019 having been with BASEC for nearly three years. Having worked across multiple teams he can bring a holistic approach to his role benefiting the brand and customer.

Before BASEC Mathew worked at Nexans as a business development manager for 4 years. Having worked closely with the product end-user Mathew has a wealth of knowledge and strong industry experience.

Working closely with Marion, Jaya, and Charlotte his main objective is to deliver the commercial plan to grow business within the UK and Europe market and further strengthen the BASEC presence within the region. Additionally, Mathew is heading up the Registered Stockist Scheme to broaden the services BASEC has to offer and improve market surveillance of manufacturers samples.

Joining BASEC in June 2020, Jaya brings considerable technical and commercial experience in the construction industry. He previously worked for a building research, testing and certification body, where he led innovation projects and business growth in the UK, Europe and China.

Jaya graduated in Civil Engineering from Imperial College London and has conducted testing on buildings and civil infrastructures, such as underground tunnel linings and highway bridges. He has worked on the European Design Codes and the Construction Products Directive and has significant expertise in policies, regulations and standards.

Jaya is a qualified assessor for the CEEQUAL infrastructure standard, a BREEAM professional and holds a post-graduate diploma from the Chartered Institute of Marketing.

Marion is responsible for the day to day management of customer accounts and works very closely with Mathew Sharman, the Regional Commercial Manager. As a seasoned customer service professional, Marion has over 15 years of experience from the aviation and communications technology sectors.

Marion prides herself in her listening and solution based skills. She is excited by technological advancements and supporting you to deliver a robust service.

Charlotte joined BASEC in July 2020. With over 10 years of B2B marketing experience and a BA Honours Degree in Marketing, Advertising and Communications, her role is focused on implementing campaigns to maintain and grow the brand in the UK and across Europe.

She works closely with the localised commercial teams to develop marketing communications that are tailored towards specific markets in the region.

Prior to joining BASEC, Charlotte gained experience across a variety of industries including FMCG manufacturing, bathroom products distribution and construction. This has involved coordinating a broad mix of digital and traditional marketing activity.

Alistair has over 15 years’ experience in relevant industries varying from renewable energy to now the cable industry, bringing his well-rounded expertise into the commercial team.

Working closely with the regional commercial managers he is responsible for the day to day management of customer accounts in Europe, China, and Asia. As a commercially driven professional, Alistair thrives on achieving a mutually beneficial partnership with BASEC's valued clients, recognising the commercial significance and balance importance of strong business growth and proactive Account Management.

Joined the BASEC team with diversified experience in the electrical industry. Salman brought with him specialist knowledge of technical and commercial support, sales, marketing, engineering, and project management.

Prior to joining BASEC, he gained more than 10 years of experience of managing and developing key accounts across GCC, Pakistan & neighbouring countries while representing leading distributor and manufacturer.

Salman is based in the Dubai office and works with MENA Team to enhance the region.

Nilesh joined BASEC in April 2021 as Regional Technical Manager – Middle East and North Africa.

He holds over 9 years’ experience in the wire & cable industry across the Middle East, Africa and Commonwealth of Independent States. With a techno-commercial profile, Nilesh holds a multi-dimensional work history ranging from cable design, sales, marketing and business development.

Having started his career with Power Plus Cables in the UAE as a Cable Design Engineer, since then Nilesh has held a number of technical and commercial positions across the cable industry at Nuhas Oman, KEI Industries and Polycab India.

Based in the Dubai office, he brings with him expertise in a variety of wire and cable types and the ability to apply commercial acumen, to further strengthen the BASEC presence within the region.

Mathew became the UK & Europe Commercial Manager in 2019 having been with BASEC for nearly three years. Having worked across multiple teams he can bring a holistic approach to his role benefiting the brand and customer.

Before BASEC Mathew worked at Nexans as a business development manager for 4 years. Having worked closely with the product end-user Mathew has a wealth of knowledge and strong industry experience.

Working closely with Marion, Jaya, and Charlotte his main objective is to deliver the commercial plan to grow business within the UK and Europe market and further strengthen the BASEC presence within the region. Additionally, Mathew is heading up the Registered Stockist Scheme to broaden the services BASEC has to offer and improve market surveillance of manufacturers samples.

Alistair has over 15 years’ experience in relevant industries varying from renewable energy to now the cable industry, bringing his well-rounded expertise into the commercial team.

Working closely with the regional commercial managers he is responsible for the day to day management of customer accounts in Europe, China, and Asia. As a commercially driven professional, Alistair thrives on achieving a mutually beneficial partnership with BASEC's valued clients, recognising the commercial significance and balance importance of strong business growth and proactive Account Management.

Joined the BASEC team with diversified experience in the electrical industry. Salman brought with him specialist knowledge of technical and commercial support, sales, marketing, engineering, and project management.

Prior to joining BASEC, he gained more than 10 years of experience of managing and developing key accounts across GCC, Pakistan & neighbouring countries while representing leading distributor and manufacturer.

Salman is based in the Dubai office and works with MENA Team to enhance the region.

Charlotte joined BASEC in July 2020. With over 10 years of B2B marketing experience and a BA Honours Degree in Marketing, Advertising and Communications, her role is focused on implementing campaigns to maintain and grow the brand in the UK and across Europe.

She works closely with the localised commercial teams to develop marketing communications that are tailored towards specific markets in the region.

Prior to joining BASEC, Charlotte gained experience across a variety of industries including FMCG manufacturing, bathroom products distribution and construction. This has involved coordinating a broad mix of digital and traditional marketing activity.

Joined the BASEC team with a wealth of experience from the cable industry. His career spans over 28 years. Harold brought with him specialist knowledge from all aspects of the industry, from testing and quality control, to electrical cable design/engineering and commercial management.

He has extensive knowledge in the construction, utilities, renewables: solar, nuclear wind energy, oil gas and petrochemical sectors. Harold has built his career from working for prestigious brands including Ducab originally BICC UK and Tele-Fonika in senior management positions.

Based in India, he is focused on supporting cable compliance by driving increased levels of standardisation.

Joins BASEC with cable industry experience spanning the manufacturing, operations and sales departments. Melwyn has been involved with the development of systems designed to increase productivity and efficiency. Alongside this, he has helped to develop new business proposals, agreements, marketing and product launch materials.

Prior to joining BASEC, Melwyn worked for Ducab for 24 years and for Trinity College of London based in Mumbai.

Working alongside Harold D’Souza, he will work to grow regional presence in India through localised customer account management and technical support.

Alistair has over 15 years’ experience in relevant industries varying from renewable energy to now the cable industry, bringing his well-rounded expertise into the commercial team.

Working closely with the regional commercial managers he is responsible for the day to day management of customer accounts in Europe, China, and Asia. As a commercially driven professional, Alistair thrives on achieving a mutually beneficial partnership with BASEC's valued clients, recognising the commercial significance and balance importance of strong business growth and proactive Account Management.